Petruchio the Sophist and Language as Creation in The Taming of the Shrew Essay

In the article, Tita French Baumlin shows how Petruchio uses language and not brutality to â€Å"tame† Katarina. Petruchio also changes the way that people view Katarina. This brings up the question if Katarina is really tamed or if it is all just a front. I believe that Katarina learned how to disguise her feeling and simply changed the way she speaks by mimicking her husband. Petruchio speaks eloquently and very elaborately. When he is introduced he is already playing on word while asking Grumio to knock on a gate for him. Petruchio is a match for Katarina because of how good he is with words. He can go toe to toe with her, unlike many of the people who have to deal with Katarina, because of this â€Å"rhetorical skill, that most defines his character†. Petruchio is also someone who can reason or convince someone of something simply through his language. For example, he easily makes Baptista believe that Katarina loves and wants to marry him quickly. He proves that the best way to battle and beat Katarina’s sharp tongue was to verbally fight back with wit. Baumlin points out that Petruchio never hits Katarina to tame her though many other similar stories have the husbands beating their wives into submission. While Pertruchio hits Grumio and his other servants in front of Katarina, he never puts his hand on her. Even when he forces her not to eat or sleep â€Å"Petruchio himself does not eat or drink when his wife is so deprived†. Petruchio does not inflict pain on Katarina that he does not bear himself. He uses only his language to change her shrewish behavior instead of actual abuse. Katarina had been given a chance to not only change as a person for her own good, but to also change the way other view her. Her family believes that no one will want to marry her. Everyone in town believes she is sharp tongued and a shrew. Katarina has an anger problem perhaps because of the way her sister is treated as opposed to how she is by their father and other men in town. This anger has given her a very bad reputation. Petruchio comes and gives her the opportunity to change that. He starts by simply calling her Kate and in that new name comes the possibilities of becoming a new person. Baumlin infers that Petruchio â€Å"seeks to shatter the ‘Katherine’ persona†. Perhaps Katarina was also sick of people thinking she was this unlovable shrew woman who would never make a man happy. It is hard to change the way a person behaves, which is why Katarina resists Petruchio at first but by the end of the play Katarina definitely as undergone some sort of change. She is no longer mean spirited and seems to obey her husband as well. Did Petruchio really tame Katarina? I believe that Petruchio taught Katarina how to use her words in a better way to get what she wants. She didn’t want to have to deal with Petruchio’s annoying â€Å"taming† techniques anymore, so she changed the way she spoke to him to appease him. If Katarina had really been tamed, I do not think that she would have given the long speech at the end of the play. It would have been Petruchio to give the speech because he was the one who proved that he could tame Katarina. Instead, Katarina gives not only a long speech but one she knows would please her husband. She has learned to speech his elaborate fashion and she also mimics his absurd ways of speaking as she claims that the wife’s hand must be underneath her husband’s foot. This is also the first time that Katarina speaks for such a long time without Petruchio chiming in, which shows that she has learned how to keep him quiet instead of it being the other way around. I think that Kate has figured out how to humor her husband and avoid conflict rather than allowing herself to be tamed. She uses her words to convince Petruchio and others of her â€Å"taming† but in the end she gets the husband that she wants. She also makes herself look like the wife than her much sought after sister, Bianca. By the end of the play, Katarina has become a winner. Baumlin makes many good points on how Petruchio’s language is a major part of the play. It shows that Shakespeare creates witty characters for more than just a laugh, but also to hint at what is going to happen in the play. Katarina’s overall tone in the play changes as she learns how to create situation in her favor using language as well. Katarina is still a shrew, just in disguise.

A result Air Asia has to develop

The current business environment is characterized by a considerable level of competitive rivalry and as a result businesses have to constantly reengineer their internal processes in order to develop a sustainable competitive advantage.This is the situation in the airline industry and as a result Air Asia has to develop a sustainable competitive advantage. It is believed that the installation of the e-commerce application will facilitate the implementation of the most important strategy: maximizing access to information.This is one of the most important strengths for the company not only because the company will be in a position to collect more information about its customers, but also because the customers will be able to get more information as well. As a result, this will serve as an advertising tool for the company. In this respect, the company will not be facing any problem because the strategy is being implemented through a joint venture with Microsoft.The airline industry is ch aracterized by a high level of competitive intensity and therefore Air Asia has to constantly reengineer its internal operations in order to build and maintain a competitive edge. In this respect, the strategic focus of the company is cost minimization. According to Michael Porter’s framework for strategy formulation, a business organization has three strategies at its disposal in order to build and maintain a competitive advantage.These are differentiation, cost minimization and focus (cited in Fred, 2006). Although Air Asia might be said to be implementing all three strategies, its focus is on minimizing costs. The company is implementing the strategy of focus by targeting underserved markets while it is implementing the strategy of differentiation by adding value-added services to its repertoire.However the reasoning behind choosing to adopt these strategies has been to locate opportunities for ensuring customer satisfaction through focusing on areas of the market which ha ve not been targeted by competitors. As a result, Air Asia manages to charge lower prices than many of its competitors while maintaining comparable standards of quality.Mobile commerce is an extension of e-commerce according to which computer systems can be accessed through the internet on mobile devices such as PDA, smartphone or a cell phone (cited in Hitt, 2007).Mobil commerce has greater flexibility than e-commerce because it has satellite connectivity. As a result, devices which do not have internet connectivity but which have satellite connectivity can conduct transactions via m-commerce.In this respect, it must be mentioned that m-commerce can conduct video and audio conferencing. Therefore the application of m-commerce leads to greater scope for business-to-business and business-to consumer exchanges. This has become the crucial business model in the current business environment which is characterized by a high level of competitive rivalry.This means that businesses must foc us on the process of cost minimization. This is facilitated through both e-commerce and m-commerce applications as they facilitate the development of B2B and B2C frameworks. However m-commerce is more convenient because of its greater accessibility.Air Asia’s application of Windows Vista can be extended to m-commerce because Microsoft has already developed operating systems for mobile phones. Therefore Microsoft will be in a position to create interoperability between e-commerce and m-commerce through the Air Asia gadget. Although m-commerce is wirelessly connected, it has the flexibility of being connected through e-commerce as well.This means that any solutions developed for e-commerce can be accessible through m-commerce. This will benefit the consumers because they will not have to be connected to the internet once the Windows Vista application is made compatible in the m-commerce platform. In this respect, the costs of conducting e-commerce applications are higher than m -commerce applications.E-commerce requires connectivity via a personal computer. With m-commerce the same amount of information can be processed through a cell phone.Evolution of e-commerce and m-commerceM-commerce is conducted through small hand-held devices. These devices have small screens which might make it difficult for the customers to read the information. At the same time however, these devices are easily carried.Therefore, through m-commerce, the customers can be in greater contact with the source of information. Another great advantage of m-commerce is that they use wireless application protocols. Therefore they do not have connected through wires. This enhances the portability of m-commerce applications. However the problem is that the technology involved in the wireless application protocol has still room for improvement so that connectivity is still limited.This enhances the cost of conducting transactions because the more time that the customer waits for the informati on to arrive, the more costly it is. Therefore money-wise it is still more feasible to use an e-commerce application. However there is no doubt that the issues of user-friendly computing are better addressed through m-commerce.In the case of e-commerce, there is a considerable level of concern with security. These issues are less relevant in m-commerce because of its wireless connectivity.However even satellite services which serve as the platform for m-commerce can be vulnerable to online hackers and therefore mobile phone companies are now investing in this area. However there is no doubt that in m-commerce there is less potential for security issues and as a result this is a more attractive proposition for the customers.The problem is that without additional advancements in e-commerce, m-commerce will not become viable. This is a critical issue to consider because different services such as airlines must focus their resources more on m-commerce than on e-commerce because mobile p hones are more widely used than computers.Therefore any promotional campaigns targeting online business services will gain greater exposure through m-commerce than through e-commerce. The most important contributing factor is that even those consumers who are not comfortable with using computers in conducting online transactions will have used mobile phones for communications purposes.

State Intervention Essay Example | Topics and Well Written Essays - 2000 words

State Intervention - Essay Example The value placed upon the family unit is undeniable. Understanding the importance of the historical significance of the family unit, this article guarantees that the state will, with all its power, protect, defend and uphold the sanctity of the institution. Undeniably society as a whole affirms these principles having ratified the Constitution and empowered the courts to act as a caretaker and a defender when the rights of the family unit are challenged. Problems arise when government agencies through interpretation of law presuppose to know better than the parents what is best for their own child. Sadly there are cases where the government does need to intervene to protect the child; however, the concern lies when they begin to believe that the government itself has the right to step within the bounds of the family unit and impose its will upon it. It is, actually, quite a chilling thought. Thankfully we live in a country that has a set of checks and balances in place that is empowered, when necessary, to remind itself of the sovereignty of the family. The Health Act, 1970 authorized the establishment of Heath Boards in Ireland. These "eight health boards were established with statutory responsibility for the delivery of services in their respective areas." (Health Service, 2004, n.p.) Their function is to over see the delivery of heath service programs and benefits throughout the state. One of the source documents the health board uses in carrying out is function is the Child Care Act, 1991. Through legislative means such guidelines have been enacted to guide them in executing their duties. Unfortunately, in some cases, the possibility exists that the very power entrusted to them is abused. They begin to believe that they have the right to interpret and convolute the meanings of documents such as this and, intentionally or not attempt to destroy the fabric of the family unit. Such was the case which occurred when the North West Health Department attempted to usurp the power from the parents in deciding how best to raise their own children. This one act of sanctimonious righteousness threatened to redefine the very Constitution itself by denying the validity of a parent's rights to chose what they feel is best for their own child. That being said, I'll turn to the facts in the case described here and detailed in North Western Health Board-V-W. (H.), (2000) IEHC 199 Child Care Act, 1991 The Child Care Act, 1991 contains in Section three the responsibility of health boards to ensure that every child living within each area geographical boundaries is provided adequate medical care and other benefits. However the statute limits the power of the state to intervene only in those cases was proper care and guidance is not being provided for by the parents. When this happens, the state is to intervene, on behalf

Financial and Mortgage Services Industry Essay Example | Topics and Well Written Essays - 1500 words

Financial and Mortgage Services Industry - Essay Example Furthermore it will give us an external environment overview of the strategic tools used to understand market growth or decline, business position, potential and direction for operations. The Basel II Regulations are expected to reshape the entire financial services industry by creating new classes of competitors based on their risk-measurement and value-measurement technologies. These guidelines pose serious threats to both real estate lending by commercial banks and the viability of the entire industry since higher capital charges could reduce available capital for commercial real estate. [5] Sarbanes-Oxley developed a private, nonprofit corporation, to ensure that financial statements are audited according to independent standards. It also holds chief executives and chief financial officers directly responsible for the accuracy of financial statements. The law seeks to rule out conflicts that would make securities analysts less than objective and gives board audit committees rather than CEOs or chief financial officers full control of auditors. [3] The new regulations for mutual funds to have 75% independents in the board of directors and have an independent mutual fund chairman of the board represent one of the most drastic changes. These rules will require the search and hiring of new members to meet the regulations as a result, a shortage of potential candidates may be experienced. These regulations can be good or bad for a company depending on the quality of decisions taken at the time of appointing new directors and chairperson. [7] Hedge Funds Regulations With the increasing growth of hedge funds in the market, the regulations to monitor them are becoming more practical in the near future. [6] Regulations for New Entrants Some regulations regarding the minimum capital requirements for a company act as a barrier to new firms trying to enter the industry. Along with this investment and technological input costs are difficult to meet for these new entrants. [6] Economic Forces Federal Interest Rate Hikes The changing of the fund rate has the most impact on short-term rates. The raising or lowering of this rate will affect interest rates on mortgages, credit cards, and home equity lines of credit. When the target rate is raised, consumers pay more interest. When the rate is lowered, they pay less. These rate hikes will also affect credit cards since credit card interest rates are tied to the prime rate, which is subject to the actions of the Fed. As the rate increases tend move slowly to credit cards because issuers re-price cards once a quarter, the rate increase will be seen in the near future. [8] Declining Personal Savings Rate In September 2005, the personal saving rate as a percentage of disposable income was negative implying US consumers spent more than 100% of their monthly post-tax income. This decline in savings can be bad for the economy as there will be lesser investment and the financial sector can suffer. [4] Compliance Costs for Small Firms U.S. businesses

Enterprise Architecture and Databases - Case Study Essay

Enterprise Architecture and Databases - Case Study - Essay Example The automatic query response system is enabled in the data base which raises alarm when the desired red marked vehicle is traced any place. The reliance on man power and intuition is eliminated. Data bases are far more effective in this regard and hence removed the dependency on manual record keeping. With so many vehicles on the road, without such an integrated system keeping such a large record would be realistically impossible. Computerization has solved many problems. Hassle of manual tracing and without cameras would make the task half effective as now. There is always margin for improvement in every system, same goes for this one. The car cloning idea is seen as possible challenge that stands as obstacle as yet. In this scheme the original license is being put up on the stolen car. This needs solution in coming days. The accuracy of cameras and their presence in different suburbs of the city is a point that can help improving things. There is margin of improving the data bases, in terms of the processing time, the accuracy, and possible tracing of every nook and corner of the city through the use of more cameras since at present all parts of the city might not be monitored by the cameras. Centralization of the data base is another aspect so that the vehicles that are in other parts of the country and in other cities can be traced accordingly. The cloning idea is still a challenge which can be sorted out through investment of other type to ensure mitigation through effective means. Ease of use of data base is another aspect that can be explored for improvement and affectivity. The factor of being able to notice an individual’s activities, notably being alcoholic, being unfaithful to someone, and other habits are easy to determine and trace through this entire concept. However the affectivity of the system cannot be compromised for this purpose since it helps comprehending large number of offenders. In such case a balanced line

Feminism in Iran Essay Example | Topics and Well Written Essays - 2000 words

Feminism in Iran - Essay Example Such a rejection in Islamic societies is often associated with the fact that it is seen as being part of western, middle class ideology and a very negative aspect of modernization. Modern day Iran is a strongly fundamentalist Islamic nation, at least as far as those who control it are concerned, with only 2% of the population being non-Islamic. Of the Muslims 89% are Sunnis and the rest are Shia. Despite all the elderly clerics who the media seem to concentrate upon Iran is a relatively young country with a median age of 28.6 years and only 5% of people living beyond retirement age.( World Fact Book, undated) Both sexes average the same length of schooling, but men out do women as far as literacy rates go – a difference of 13.1% in 2002. (World Fact Book) . The women have comparatively few children compared with many other countries – an average of 1.88 each. This is in part explained by an infant mortality rate running at almost 10 times that of the United Kingdom (World Fact Book), but also be the easy availability of contraception. What the figures do not show is how a society that was privately patriarchal has now become publicly patriarchal. Has women’s position really been changed as the post revolutionary state put in place a strongly patriarchal system of legislation – or is it just that the control over women has become more public – as the picture at the head of this piece seems to show? Less than 4 weeks after the downfall of the ruling family and the exit of the Shah, Khomeini was launching an attack on female Iranians. His timing was important - the eve of International Women’s Day - this was when he demanded a strict observance of Islamic dress codes.(Shahidian 2002, page 112) In June 2009 there were elections in Iran. The two main contenders were Mahmoud Ahmadinejad, the pro- polygamy incumbant, and Mir-Hossein Mousavi, a more liberal thinker who had vowed to remove laws which were oppressing women . However he did not win the election . In the period immediately followin g the Second World War many Islamic nations embraced modern , Western inspired ideas. ( Haddad and Esposito 1998, page ix) .These ideas included such things as educational patterns, legislation and social codes. Mnay women stopped wearing the veil and became increasing involved in public activities, and to a certain extent barriers between the sexes were

Effectiveness of Project finance in wealthy countries Research Paper

Effectiveness of Project finance in wealthy countries - Research Paper Example Qatari oil and natural gas reserves are over 15 billion barrels and 26 trillion cubic metres respectively. Oil and gas revenue account for over 50 percent of its total GDP and 70 percent of all government revenues. Over 85 percent of all export earnings are from gas and oil. In fact, Qatar is the largest exporter of Liquefied natural gas (LNG). It is also the third largest country after Russia and Iran with largest gas deposits. In addition, Qatar relies heavily on foreign labour. Since oil and gas were discovered and extraction commenced in the 1950’s, Qatar’s economy has experienced high real gross domestic product growth rate each year. According to Blanchard, the country recorded 16 percent real gross domestic growth rate in 20102. Qatar is one of the richest countries in the world and has the highest per capita income in the Arab world. The GDP and per capita income was $128 billion and $67,000 in 2010 respectively. In addition, Qatari citizens and residents enjoy higher standard of living as compared to most countries in the world. Oil and gas sector generated over 70 percent revenues to the exchequer and the government does not levy income tax on all its citizens. According to CIA, the budget revenues and expenditures were estimated to be $47.32 billion and $31.61 billion respectively in 20103. Qatar has one of the lowest tax rates in the world, a situation that has attracted direct foreign investment. Furthermore, the country can grant t ax exception for about 12 years. Although economic growth and development is largely attributed to proceeds from huge deposits of oil and gas, the government has developed political, social, economic policies that promoted high levels of governance and transparency; reduced business process bureaucracies; and improve political stability, making it one of the stable Arab states in spite of political turmoil in neighboring Arab states. Economist, the World Bank and Transparency international have

Needs assesment, use of needs assessments, influence of modeling and Essay

Needs assesment, use of needs assessments, influence of modeling and exploring ones own paradigms - Essay Example However, the dominant approach to data collection and analysis so far- learning what is wrong with young people- is fundamentally flawed as it fails to investigate the factors in a young person's life that we know lead to healthy development.1 It does not tell the full or even the correct story about our kids. There is need to explore more deeply into the factors that are instrumental in shaping the positive development of a child and more scientific work needs to be done to responsibly advance the youth development field. In general this field aims at supporting and promoting processes assumed essential for the health and well-being of a child. Most of the studies of national importance conducted till recently , with the exception of a few like the one by America's Children: Key National Indicators of Well-Being and Trends In the Well-Being of America's Children which incorporated some of the indicators of positive youth development, were focused towards finding out and measuring the deficit indicators in our children's lives primarily because the studies were conducted either for- measuring, analyzing or understanding and reporting on social changes or for- decision making and evaluating and assessing governmental social programs and policies. The continuation of such programs depended, of course, on data to monitor their effectiveness. How those indicators have co... As the cost of rehabilitation programs mounted, prevention instead of treatment of social problems became the mantra to policy makers. However, there was a tricky problem to decide as to who should be included in prevention programs. Many attempts to decide on the basis of persons "at risk" or the persons with some specific precursor behavior could not give right perspective as there is no significant evidence in research to conclude as to who needed these programs the most. (can you contact me at my email address mabha2001@yahoo.com. I need to talk to you urgently.) The prevention approach or model lays emphasis on finding an effective way to prevent a given problem from happening to or among young people and is based on the principle that absence of problems means that young people are developing appropriately. From the developmental perspective, there are several flaws in this approach. First, while there are plenty of evidence that negative behaviors or conditions impede the positive development of young people, there is hardly any evidence that absence of such behaviors in itself equates with positive development as in the words of Karen Pittman, a leading youth development advocate " problem-free is not fully prepared." Moreover, it is difficult to measure behaviors that could have happened but did not happen because of a prevention input. Secondly, these prevention programs target only a fraction of our young people who are considered to be "at risk" and not all.. The development perspective offers a different approach and asks three common sense questions : What kind of human beings do we want all our children to be What skills do we want them to possess What do we want them to be able to do to

VOLUNTARY SUSTAINABILITY DISCLOSURE (Accounting) Essay

VOLUNTARY SUSTAINABILITY DISCLOSURE (Accounting) - Essay Example It may be argued that the above definition portrays a simplistic view of sustainability. Hence, one of the greatest difficulties encountered by corporations is to break down the sustainability phenomenon into objective goals. According to O’Dwyer’s definition of what he terms as managerial capture, corporations must define sustainability for themselves keeping in view their primary concern of shareholder wealth maximization (O’Dwyer, 2003). This has called into question the existence of the â€Å"social† aspect in â€Å"corporate social responsibility†. Sustainability must not be viewed from organization’s perspective; rather, it should be viewed from the perspective of the holistic ecosystem. Owing to an increased focus towards sustainability in the corporate world, there have been expectations from accountants to adopt an influential role in using sustainability in a positive way to enable stakeholders achieve their goals. The environmental impact of the firm’s operations on its assets, liabilities, revenues and costs has been one way of incorporating sustainability into financial statements. ... â€Å"Integrated reporting† has, therefore, evolved as a relatively new concept which reflects KPIs depicting the organization’s economic, social and environmental performance (Gould, 2011). This, however, requires managerial co ordination and collaboration across all organizational levels and that the processes for gathering non-financial data are similar to those for financial reporting. Integrated reporting may not be possible even with a holistic reporting of social and environmental risks. Quantifying such non-financial information and developing appropriate KPIs for it is in itself may present a challenging task. Considering the trend towards sustainability reporting, various tools and techniques have been developed for accountants to incorporate this. Accounting like its social sciences counterparts relates to socio-economic framework of the society. Traditional experiments in the field have focused on multi-column accounting, triple-entry record keeping and the more recent, narrative disclosures (Bebbington, Brown, & Frame, 2007). Some quantification of data has been made including the number of workers employed, emissions resulting from use of product, use of resources versus the amount of final product produced etc. Researchers have called on placing greater emphasis on stakeholders to provide for multi-layered accounts and address power differentials in the social and environmental reporting (Bebbington, Brown, & Frame, 2007). Therefore, a transition is being made from the â€Å"monologic† accounting practices to â€Å"polyvocal citizenship† approach (Gray, Dey, Owen, Evans, & Zadek, 1997). Procedures such as SAMs (Sustainability Assessment Modeling Systems) have been adopted in the U.K whereby costs that were traditionally considered

Evidence Rule Essay Example for Free

Evidence Rule Essay The best evidence rule pertains to the rule that the evidence that is permissible on the court is that evidence which is original. It is because when copies of evidence are made, there is a possibility that the copy will be altered or tampered so copies are not the best evidence. The best evidence to be presented would be the original evidence. The best evidence rule implies that copies or unoriginal evidences be not permissible to the court. I think it is because the only thing that could prove the document and the involvement of that document would be the evidence itself. And the content cannot be compromised because it may lead to false conclusion of the proceedings. It is also called the â€Å"original writing rule† (Bergman Berman-Barrett, 2008) This will be discussed further later. However, a secondary source may be used as the evidence to be presented on a court trial if the original is not available. The original is pertained as the primary source. A primary source is that which is original and has come or created during an event. A secondary source would be those sources that resulted from the primary source. The content of a secondary source contains information or opinions regarding to the primary source (Eamon, 2004). It means that the secondary source comes only after the primary source and is just related to the source. So, a copy is not necessarily a secondary source. It may be a copy of a primary source. In a court trial, the primary source is what is usually preferred to be introduced. When it is not available, secondary source can be used, as said earlier. The best evidence rule states that as long as the original document is available, that should be produced for a court trial. A secondary source will only be admissible if the original document is not available. So when the original document is difficult to produce, it doesn’t mean that the secondary source can be used as an alternative. The lawyer should do his best to produce that original document. This is what it meant for the original writing rule. As I’ve mentioned earlier, the content of a document would be the document itself. There can be biases if secondary sources will be used in place of the original document. An example of introducing a secondary source in place of the primary source will be when a document that would prove that there really has been a contract been lost, say, in a fire. A secondary source, in a form of a testimony can be used as evidence. References: Bergman, Paul and Sara Berman-Barrett. 2007. Represent Yourself in Court: How to Prepare and Try a Winning Case. USA: NOLO. Eamon, Michael. 2004. Defining Primary and Secondary Resources. Library And Archives Canada. Retrieved 10 May 2009 from http://www . collectionscanada. gc. ca/education/008-3010-e. html.

The Impact Of Cell Phones: GPA

The Impact Of Cell Phones: GPA Cell phones adopted by young generation in recent year, have become global phenomena around the world. Thus, with the emergence of this technology almost everyone has tried to adopt these cell phones. We found in this research that cell phone usage had a negative impact on students GPA. Students using their cell phone during class, they also receiving and sending text messages during their class so they were able to pay less attention to lecture and thus it had negative impact on students performance. Key terms: Cell phones usage, Academic performance, GPA Introduction Commercialization of cellular phone technology has increased its use in recent years. In Pakistan total subscribers for cell phones till 12 September 2012 have reached to 120,513,430 (Pakistan Telecommunication Authority). The adoption of cell phones by young generation has been a global phenomenon in recent years. It has become an integral part of adolescents daily life and has become one of the most popular forms of communication. In todays world almost every student is having cell phone in their pocket, clipped to a belt, or hidden in a brief case or purse and knows perfect usage of it. As technology is growing every day at very fast rate, and is bringing positive and negative effects for society and so is with cell phone technology that has brought both positive and negative effects. It is commonly observed that these cell phones have also become status symbol for youth and they have indulged themselves in the competition of having best and most updated cell phone with maximum fe atures. Todays youth prefer cell phones more as compared to internet or any other social activity. Young people own cell phone and also want to upgrade it as soon as new model is launched in the market. Cell phones are that much involved in our life that the person who own cell phone is tend to be thought socially connected, independent, modern and in demand by the society. One of the most used applications of cell phones by our young generation is text messaging and these cellular network companies have also played a vital role in negatively affecting our young generation by introducing a number of packages for text messaging and calls also. Students of today are master in fastest text messaging and are seen text messaging while at home, at university, traveling ,in classroom and specially while studying. Communication with fellow students, professors, parents, and everyone else is just a click away. Most of the students use it for chatting with friends. This research paper explores the impact of cell phones` usage on students academic performance. We examined the effect of mobile usage on the grades among university students. Literature Review Cell phones and academic performance: The invention of cell phone has brought revolutionary change in the world. And thus bought change in the lifestyle of people using it including students. In 2005, the number of cell phone subscribers worldwide will reach 2 billion (Deloitte Research, 2005). And in Pakistan total fixed phone subscriber by December 2011 reached to only 3,098,117, less than mobile phone subscriber that were 120,151,253 till December 2011 (Pakistan Telecommunication Authority). Surveys have consistently shown that cell phone is used and loved more than television or internet by students, whether they are using internet or watching television they are having cell phone in their hands. Through common observation we also evaluated that students need to return to their home if they forget to take it with them. Thus with the emergence of this technology almost everyone has tried to adopt these cell phones and are addicted to its usage that they think their work done become difficult without its services and t hey are unable to stay connected with their friends and family. The main issue for teachers is the disturbance created in class room due to cell phone calls and texting. Combining this with the ease of hiding the device due to its small size, makes it very difficult for teachers to control it. Students are excited to find out that who has called and what the message is, young people are reluctant to turn off their cell phone during class time. Usually students kept their devices on during lectures with themselves and also sometimes forget to turn profile silent during class and its ringing create disturbance in class. Campbell (2006) found that students and faculty view the ringing of cell phone in class to be a serious problem. It is clear that if students spend time texting, they will not be able to pay attention to class lecture, will not be able to understand the topic and will not be able to produce good result in class, this will have impact on their grade points. Through common observation it is observed that today students are busy with this technology, spends 90% of their time with cell phones and dont pay attention to their studies. And if they pretend to their parents that they are studying in their room, they are actually dodging their parents, it is such a small device that they can easily hide them and lie with their parents. Students are trying to make as many friends whether girl or boy as they can, keeping themselves busy all day and night, as these network companies for their own profit have introduced a lots of cheap packages for call and messaging. All these activities in which students have engaged themselves in todays world are demolishing their present and future. After explaining negative aspect there are some positive impact also, it helps students to stay connected with their group members when assigned some group work from their teacher and can also contact their teachers in time of having any difficulty regarding their assignments. In school it also helps teacher to tell their parents about any serious problem happened to the students and also helps teacher to text their parent if they are absent from school. Students are supposed to use mobile phones whole night texting their friends. It is interesting to note that there are few common family rules about young peoples use of the cell phone. In fact, many adolescents (58%) reported that there were no rules set by their parents about their cell phone use and only 12% reported that their parents used removal of their cell phones from them as punishment (Metthews, 2004). Probably because of the sleeping issue it has been found that parents have to take cell phone from their children at night while going to sleep. Some reported that parents had to ask their children to stop using phone at night as then students are unable to wake up early in the morning for their university, school or college or they feel sleepy during class and do not pay proper attention. Along with academic performance cell phones have also positively and negatively affected social relationships. With the emergence of mobile phones individuals are able to stay connected with their friends, family and relatives living abroad. In addition to keeping up with social relationships, individuals have also been able to increase productivity with their work because they can be hundreds of miles away from the office, and still have instant access to their e-mail, documents and contacts wherever they are (Tully, 2003). A trend that is becoming more apparent is present absences; this is the concept of how an individuals presence in a social setting changes regardless of their physical presence, they are only half-present (Fortunati 2008). Individuals attending any meeting with their friends, coworkers, boss or any type of social activity, they leave that place during conversation as soon as their cell phone rings or vibrate. Even when sitting with their parents they do not hesit ate to go ahead and answer the call without thinking that this could hurt them. Through observation, researchers have found that individuals typically will not hesitate to interrupt an ongoing conversation to answer the ringing of their cell phone. Cell phones have given a new way to individuals to form new relationships and to strengthen existing ones. Teens admitted spending nearly an equal amount of time talking as they do texting each month. The feature is so important to them that if texting was no longer an option, 47 percent of teens say their social life would end or be worsened especially among females (54 percent compared to 40 percent of males) (CTIA Survey 2008). Before the emergence of mobile technology, individuals have regular interaction with one another. As they have very little telephonic contact with one another so they are used to visit each other homes regularly. Even if any one of the family member is in hospital, their loved ones even if out of city make a visit instantly or the next day but now with the emergence of cell phones people are supposed to just ask about their health on phone call with their cell phones. Cell phones also create a factor of safety among parents. Parents feel satisfied if their children are having cell phone with them while going outside as they can contact them whenever they want. Even in the time of emergency they can call them. Not only parents can contact their children in the time of difficulty but children can also contact them in emergencies. But children also sometime misuse this device by telling lie to their parents and doing whatever they want to do outside, as their parents are satisfied with their lie. On the other side this device along with disadvantages has helped children and parents both to stay in contact when outside their home. As everything in this world have advantages and disadvantages both and it is upon us how we utilize it. Hypothesis Cell phones` usage will have a negative effect on students` academic performance. Model Cell phone usage Academic performance Methodology The data was collected by distributing questionnaire to students of different universities in Pakistan with the ages ranging between eighteen and thirty. A sample size of 150 students was taken in which 65 respondents were male and 85 respondents were female. The survey consisted of 24 questions, including cell phone impacts on students academic performance and social relationship. Multiple choice questions were asked. The reliability of the instrument was calculated by using SPSS. The instrument was personally administered to the sample. Demographic information (e.g., age, gender, university, degree, GPA) was also collected. Results After successfully collecting the data through distributing questionnaires in different universities of Rawalpindi and Islamabad, we have inserted that data in SPSS software data sheet and run desired functions necessary to know that what impact does independent variable (cell phone usage ) have on dependent variable (students academic performance). We have evaluated students academic performance by considering their GPA. From the correlation results as shown in TABLE 1, we have find that cell phone usage is having negative impact on students GPA i.e. (r= -0.303, p